At Signature Championship Rings, we don’t take for granted the leadership that our CEO, Kendra Beeman, provides daily. So, for March 8, International Women’s Day, I wanted to sit down with Kendra for a chat about her leadership style, inspirations, and, of course, favorite Coaches.

Alongside her husband Chad Beeman, Kendra started Signature Championship Rings in 2004 and has been serving as CEO since 2021. She likens Chad to being the design genius while she oversees the demands of operations.

Kendra and Chad Beeman, co-founders of Signature Championship Rings

Together, alongside a talented group of sales, marketing, and operational partners, Signature Champions strives to give athletes exceptional custom championship rings at an affordable price. As Kendra says, “A price tag shouldn’t taint a lifelong memory, and every champion deserves to be honored with a ring.” 

I talk to Kendra about the business and more: 

Karlie Berger: First, in your career, what’s been the greatest challenge you’ve faced? 

Kendra Beeman: You know, you never think that a sport or a league or a season can get canceled, but then 2020 happened. So the COVID-19 pandemic was particularly challenging for us. But then, the next year, the company exploded because we were one of a few ring companies that could do everything needed without going into the physical school buildings. We actually needed to restructure the team to respond to much more volume.

Berger: In honor of International Women’s Day, and sports being a male-dominated industry, what has your experience been like?

Beeman: Working in sports is a privilege because we occupy a space defined by heart. Everyday, we are inspired by the relentless investment coaches pour into their teams and the grit athletes show when they leave it all on the field. Our mission is to mirror that dedication.

Now, as a woman leading in a male-dominated industry, I have found my perspective to be more focused on the relational aspect, which I like to think of as a competitive advantage. I bring a high level of empathy and detail-oriented storytelling to our work.

Berger: And over the years, have you seen much change?

Beeman: Certainly. I have watched women press forward relentlessly, and they are now being recognized for their achievements in sports more than ever. We’ve also noticed more women’s teams celebrating their championships with rings. It’s been a blast to celebrate more and more of them over the last few years.

Every championship ring tells the story of a season, a team, and the champions who earned it.

Berger: Talk about the female leaders who have made a difference in your life.

Beeman: There have been so many, but most of all is my mom. She set herself apart as a kindergarten teacher and became so well-known that families would move into her district just so kids could be in her class.

She showed me the power of offering people a remarkable experience. She was incredible at making each child feel cared for and giving them the resources they needed to succeed in creative ways. She was a difference maker to hundreds of kids. If I leave behind half the legacy she did, I’ve already won the game.

Berger: How would you describe your leadership style?

Beeman: That’s a good question. I’d say it’s best described as a “Builder-Coach.” I care deeply about building sustainable systems and strong teams, while also helping people grow into their potential. I believe the best organizations are built when high standards, trust, and ownership are paired with real investment in people’s development.

And then there’s “Servant Leadership.” I’m not just the boss; I’m the coach. My job is to remove obstacles so my team can score.

Berger: What are your proudest achievements?

Beeman: I take the greatest pride in that we are successfully disrupting the status quo. By expanding our reach across the U.S., we are proving that high-quality celebrations don’t have to be elite or exclusionary. Every new city we enter is another opportunity to champion each team and provide a “big league” experience, and at a price that enables more opportunity to say yes. We want to be inclusive. Our vision is to celebrate every champion and set their championship win in stone.

Berger: What advice would you give women looking to reach leadership roles?

Beeman: I would say don’t give up on yourself. Be curious, stay open-hearted, and use your voice to advocate for yourself. Open up to feedback and be willing to do the hard work of developing yourself. Focus on the slight edge improvements, just being 1% better everyday can change your life.

Berger: What coaches do you look up to and emulate in your work?

Beeman: First, I loved being in sports as a kid. I felt like I was a part of something, and I appreciated the knowledge that I received from coaches who cared about me. As a leader, I’m inspired by Pat Summitt and her “Definite Dozen” rules for success. These are second-to-none principles. She also knew that building a great team could only happen through connecting with her players and staff. She cared beyond herself, asked great questions, listened, collaborated, was genuine, and made a rule to never complain.

I’m also incredibly inspired by Dawn Staley, who is another coach who cares for her team, encourages them to push for academic success as well as success on the court, and she respects other teams in the league. She is not just a coach; she’s a mentor and a motivator. She encourages her players to embrace challenges with a smile, making learning enjoyable.

Truthfully, all coaches and business leaders across sports and industries could learn a lot from these two leaders.

Honoring Female Leadership in the Sports Industry

As we reflect on International Women’s Day, it’s a meaningful moment to recognize the leadership that shapes not only our company, but the experience we aim to deliver to every team we serve. Kendra’s commitment to empathy, ownership, and building strong relationships shows up in everything we do. From how we support one another internally, to how we guide coaches and athletes through their championship ring journey.

As a female-led company in the sports industry and athletic community, we’re proud to carry that perspective forward. At Signature Championship Rings, leadership isn’t just about running a business, it’s about building trust, supporting one another, and creating meaningful experiences for the teams we work with.

And like the rings we design, that legacy is meant to last. 

Marist College’s women athletes making unforgettable memories with their custom championship rings as 2025 MAAC Softball Champions

Signature Championship Rings Celebrates Every Champion

To learn more about Signature Championship Rings and our story, we invite you to explore more about who we are and what we do. When you’re ready, our team is here to help you begin your championship ring journey.

Following Kendra’s lead, our team is committed to serving athletes at every level and making the ring design process approachable, affordable, and unforgettable.

As a female-led championship ring company, we’re proud to help athletes, coaches, and programs celebrate the moments that define their journey as champions.

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